Listen, my first advice is always to do whatever gets you doing the thing, because imperfect and existing is going to get way better results than perfect and still in your head.
BUT
When you have the bandwidth to be more intentional and strategic about what you’re putting out there content-wise, in my experience, it alllllways pays off.
and all of the good shit in our brains gets tangled up and can’t come out on the page (or podcast or social post or wherever you create content).
There’s so many “best practices” and a lot of them contradict each other and even after you’ve taken 3,843 courses about content marketing and bought 43,562 templates, you still have no idea what to talk about in your content, which is, like, kind of important! (read: super fucking important)
You know what to do. You just can’t seem to do it.
So let’s stop overthinking it and get back to what we’re actually trying to do in our content…
In this workshop, I’m going to teach you my framework (that I borrowed from literary analysis and creative writing) for deciding what to actually talk about in your content so that it actually supports your business goals and sales without choking your creativity or forcing yourself into rigid formulas or calendars.
No formulas.
No psychological tricks.
No manipulation.
Just you, talking about your expertise on whatever content platform or format you use, taking your people on a journey and empowering them to be able to make the right purchasing decision for them when you put your offer in front of them.
(and lots of nerdy literary references 🤓)
If you’re someone who tends to create content off the cuff or “by the seat of your pants”, this framework will help you hit the strategy piece without cramping your vibe-y style
If you’re someone who prefers to plan all your content ahead of time, but when you do, it just isn’t resonating with your people for some reason, this will help ensure that you’re finally hitting all the right notes every time
This is the framework I teach my Brain-Friendly Business coaching clients when they’re overthinking what to talk about in their content.
Instead of giving you a sleazy formula and a rigid content calendar, I’m giving you a framework that simplifies coming up with your content ideas big time.
Like, seriously so much simpler! Even though it’s strategic, it’s so much more vibe-y than I’ve seen any other content frameworks being taught.
And it works!
My Brain-Friendly Business coaching client Jamie was mega stressed out and overthinking her rigid prescribed “YouTuber content calendar” that she’d gotten somewhere. She was so frustrated that she wasn’t seeing results from the content she was working so hard on, and it was making her fall out of love with the whole thing.
When I taught her my framework, she suddenly really started enjoying making her videos again, AND she started seeing way better engagement (like, the meaningful these-people-are-the-right-people kind of engagement!). Before long, she got her first paying client from her YouTube content!
A workshop where I’ll teach you my framework (that I borrowed from literary analysis and creative writing) for deciding what to actually talk about in your content so that it actually supports your sales (without being manipulative or gross) and without choking your creativity or forcing yourself into a rigid formula or calendar.
$70
📚 Instant access to the pre-recorded workshop
📺 Lifetime access (plus any future updates I make to the content)
🎧 A private podcast version of the workshop
📝 Written notes from the workshop
I’m a business coach for neurodivergent online entrepreneurs.
But before I became a business coach, I was a content strategist for solopreneurs and course creators.
I made my bread and butter by creating content calendars for my 1:1 clients, and that’s how I developed this framework.
Because I saw my clients creating awesome content when they were creating by the seat of their pants, but struggling to create content that had the same sparkle and vibe-iness when they tried to be more strategic.
They’d get stuck in their heads about “handling objections” or “agitating pain points” or feeling gross about using copywriting formulas that felt manipulative or sleazy.
This approach helped them bridge the gap between creating content in a vibe-y, feel-good way that also helped nurture their people towards their offer (if it was right for them) without feeling manipulative or gross.
And now I’m teaching this framework to you so you can do the same!
👍 You've tried the spreadsheets and formulas and rigid year-long planning, and they all ended up in the trash when faced with reality
👍 Everything feels urgent all the time, and you're constantly stressed about what to prioritize and when to do it
👍 You're a chaos gremlin! (If you don't identify with that term at all, you probably won't resonate with this approach)
👍 You have lots of new ideas throughout the year and want to be able to run with them instead of putting them in a drawer for later (read: never) because you “have to do this other thing you planned instead”
👍 You want to feel less stressed and ashamed when you think about “business planning” or when January rolls around
👍 You struggle with envisioning or planning super far in advance (you'll love this!)
👍 You want to start working WITH your brain instead of against it
👍 You're an online entrepreneur, course creator, coach, or service provider
❌ You need or want rigid systems and formulas — this ain't it
❌ You're looking for a system designed to get you to specific financial goals (this is about planning what to do and when, not about hitting revenue targets)
❌ You're a “just tell me exactly what to do” type — I'm giving you a flexible framework, not a paint-by-numbers template
❌ If you don't identify with the term “chaos gremlin” in any capacity at all, this approach probably isn't going to land for you
❌ You’re offended by swear words; talk of the white supremacist, capitalist patriarchy; or gender play/queerness. I swear like a sailor, talk about the harms of the white capitalist patriarchy openly, and am nonbinary and queer AF. So you probably wouldn’t enjoy learning from me.
$45
🗓️ Thurs Jan 15th at 10am ET / 7am PT / 3pm UK
The How to Build workshop is all about your content marketing ecosystem – so choosing which platforms you want to create content on. But it has nothing to do with what content to actually create.
In contrast, this workshop is all about what content to actually create (regardless of which platforms or content formats you prefer).
So they’re both about very different aspects of content marketing, and compliment each other super well!
No, this is a recording of a live workshop I ran in Sept 2025.
The workshop itself will be about 60-90 mins.
Yes, you are exactly who this is for!
No, this workshop is speaking about content creation from the perspective of someone who creates content to sell their offers and market their business, not a business where the content is the business.
I’m going to be totally upfront: I’m probably not the coach for you…
Selling handmade items is really its own category of business completely different from running an online business, and I have absolutely zero experience with it, so I would be no help to you at all.
This workshop is designed more for those selling expertise or info-based products/services/offers, and might not apply as much for businesses selling art or hand-made items.
There will be no refunds for this offer.
Awesome! Shoot me an email at hello@clairepaniccia.com or text me on Voxer @conqueryourcontent and let's chat!