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While every business can benefit from strategic content marketing, I don’t work with every business. Partly because of my skill expertise, partly because of personality, and partly because it’s just who I like working with best.
Because here’s the thing:
Content strategy isn’t what I do. It's how I do what I do.
Here’s what I actually do:
Here are the requirements for who I work with and who my content and products best serve:
This one is mostly logistical and skill based. In the age of COVID-19, kind of everyone is online with their businesses, but regardless, my services are targeted to online business owners who market primarily as a personal brand (you show your face and personality in your content).
My services, content, and products are generally not aimed at local-based brick and mortar businesses.
You also need to be interested in or already be creating content. I mean… I teach content marketing, so that should go without saying.
BUT I don’t work with just any online entrepreneur. It does matter how you approach your business and marketing…
You see, there are some online entrepreneurs who create sites publishing deep SEO-optimized content about a particular topic that they don’t have passion for simply because it’s high traffic and easy to make money from.
It’s a totally valid way to do content/SEO and to do online business.
But that’s not how I talk about content marketing or online business.
If that’s the kind of business you’re building, and you’re looking for the deeply practical high level SEO optimization info…
I wish you the best of luck, and I’m not your person. Feel free to unsubscribe, unfollow, or close this site, with no hard feelings. I just genuinely think my content won’t be helpful to you.
But if you have a mission, a passion, a purpose in the world and your online business has a message that you believe in and are driven by…
In other words, if you have what I call Spark…
And if you have ambition and want to get that message and Spark out into the world and in front of as many of your people as you possibly can (and not just anybody, but your people, the ones who will see your Spark and freaking resonate with it)
Whether you’re a coach, freelancer, Etsy artist, blogger, course creator, or any other business model, if all of that sounds like you:
I’m. For. You.
I’m gonna be straight up with you:
)
If you have an issue with any of those things, please don’t try to give me your money, and see yourself to the door.
[Want to learn how to create a Requirements to Work With Me page that's explicit about your social values like this one? 👉 Click here]
If you need guidance on how to make your content marketing work for your brain, be fun for you to create, and actually make your business money, without being manipulative or burning you out, this is for you.
You'll get unrestricted access to me and my brain for an hour on Zoom, so that we can untangle all the thoughts and struggles and ideas in your head, and pull out the beautiful, shiny bits that will work best for you and your business.
Perfect for you if you’re a neurodiverse online entrepreneur who would LOVE to get off the Instagram content hamster wheel 🐹 but you still want to be present on there because you like it and so does your business.
My team and I will take the mountain of awesome content you've already created (podcast interviews, office hours recordings, old emails, blog posts, whatever you've got!) and mine them for Instagram captions. (you could also use them for FB posts, emails, or anywhere else you share shorter form content)
Your own words, repurposed and re-kajiggered into a new format for you to leverage in your marketing 🎉
“The whole process was seamless and it meant my content got to do double duty for me. Plus I knew that since Claire and I share the same values, that would be honored in how my content was presented.
I've recommended Claire again and again to other business owners over the years for good reason! If you need guidance with content, or just to get it off your plate, hire Claire!”
— Erika Tebbens
In this 5-day email series, you’ll get all my best, highest-impact content marketing advice, all specifically designed with neurospicy brains in mind (so you know it’s not the usual advice you see copy-pasted all over the internet!)
Tired of trying to be on aaaaall the platforms?
Reach your goals with strategic content marketing that actually works for your brain 🧠
Good riddance to spending all your time on all the platforms, especially the ones you haaaaate. This free workbook helps you figure out which content platforms will work for your brain.
In this free training, you'll learn:
✨ What even is long-form content
✨ Does it matter what type of content you create? Is blogging better than podcasting? Or is podcasting better than YouTubing?
✨ Long-form content vs Short-form content
✨ 7 benefits of long-form content other than long-term ROI (i.e. why we should give a sh*t!)
I've had my Requirements to Work With Me page (the page you're looking at right now! #meta) for over three years, and it hasn't stopped me from booking several clients (who gave me a lot of money!) — in fact, more often than not, on Discovery Calls, prospective clients would say that they saw it and freaking loved it!
More and more, people want to spend their money with people and businesses who align with their values — which means you need to make it easy for them to know yours!
Here's how I've done it (and I'm betting it'll take you less than 2 hours)
You work hard on your totally epic content… and then all it does is that one thing. Wouldn't it be great if you could turn that awesome content into MORE content?!?! Enter creative repurposing. Let's get more out of your efforts and ideas than just one piece of content, and I don't just mean copy pasting 😉
Discover the strategy I used to build tons of trust with a small audience and finally book out my services.
Coworking 101 is an in-depth workshop covering everything you need to know to start hosting coworking to build tons of trust with a small audience and finally book out your offers.
You’ll learn all the decisions you need to make to craft a coworking space that works for you AND your audience on a logistical and energetic level.
But even more importantly, you’ll learn exactly how to structure and position your coworking sessions to strategically fit into your business ecosystem and finally build meaningful (and profitable) relationships with the people in your audience.
You'd looooove to be able to market consistently with your content, in a way that works for your brain and energy capacities… And that's exactly what this workshop will help you do!
Everything you need to know to create long-form content (like a blog, podcast, video channel, etc) that impacts your audience and promotes your offers, while short-cutting around the overwhelm and perfectionism.
You’ll learn how to structure your long-form content to engage your audience, offer transformation, and promote your offers in a non-manipulative way.
But most importantly, you’ll learn how to get past the overwhelm you feel, start to quiet the imposter syndrome gremlin in your mind, and finally create and publish high-value, high-impact long-form content that your audience will love.