Google (and the other search engine) algorithms change rapidly and dramatically. That’s a good thing, it makes the internet better, but it means that a lot of times, old content that we optimized in the past or best practices that we learned back in the day and are still using, might actually be hurting more than helping.

There’s one particular “best practice” that I see all the time when I’m optimizing old content on a client’s site, one that you should absolutely avoid.

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