There are 5 stages of “SEOing” that come into play at different stages in an online business’s life cycle.

And when you’re a solopreneur with limited resources wearing all the hats in your business, it’s good to know what you need to focus on for now as opposed to worrying about all the things, the wrong things, or no things at all.

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But it doesn’t have to be.

In this post, I explain exactly what SEO is in regular human speech (not confusing technical jargon), why you should care as an online small business owner, and I’ll also give you clear, actionable guidance on what you should really be focusing on to make SEO work for your business.

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After making updates and tweaks I suggested to one of her blog posts, she suddenly reached the first page of Google AND got a reference from Wikipedia!

Here's how she did it.

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I doubt any other SEO would tell you this, but here’s the truth:
Not all your content has to be SEOtastic.

Here’s my process to figure out which posts to optimize for SEO, and which to publish without it.

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Google (and the other search engine) algorithms change rapidly and dramatically. That’s a good thing, it makes the internet better, but it means that a lot of times, old content that we optimized in the past or best practices that we learned back in the day and are still using, might actually be hurting more than helping.

There’s one particular “best practice” that I see all the time when I’m optimizing old content on a client’s site, one that you should absolutely avoid.

The post Alt Text for Images: Stop doing this “SEO best practice” (it’s hurting, not helping) appeared first on Claire Paniccia | Online Business Mentor for neurodiverse online biz owners.

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The post How To Be Even More Searchable (even if you invented your job title) By Creating The Right Blog Posts appeared first on Claire Paniccia | Online Business Mentor for neurodiverse online biz owners.

Here’s the thing: making yourself “searchable” isn’t *just* about choosing the right words.

Or rather, the “right” words are almost always not the ones you think they’d be.

This is especially true for those of us online entrepreneurs who invented our job titles.

So how do we make ourselves more searchable if we created a job that previously didn’t exist?? (Especially when we totally depend on being found on the internet to support our businesses!) That’s what this post is all about.

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