Claire Paniccia. Online entrepreneurship for brains that work differently

Category: SEO

The 5 Stages of SEOing no matter what stage of biz you're in

The 5 Stages of “SEOing” for the Ambitious Online Solopreneur

November 16, 2020

The fastest way to SEO results is in taking action that moves the needle and matches where you’re at in your business.

There are 5 stages of “SEOing” that come into play at different stages in an online business’s life cycle.

And when you’re a solopreneur with limited resources wearing all the hats in your business, it’s good to know what you need to focus on for now as opposed to worrying about all the things, the wrong things, or no things at all.

Read More »
What is SEO... really? an in-depth explanation for solopreneurs

What is SEO… really? An in-depth explanation for solopreneurs

November 9, 2020

There’s a lot of info out there about SEO, and most of it is either vague or confusing or both.

But it doesn’t have to be.

In this post, I explain exactly what SEO is in regular human speech (not confusing technical jargon), why you should care as an online small business owner, and I’ll also give you clear, actionable guidance on what you should really be focusing on to make SEO work for your business.

Read More »
Title graphic: Should you optimize your post for SEO? Here's how to tell

Should you optimize your new post for SEO? Here’s how to tell

September 2, 2020

There’s a big misconception that you have to optimize every single post for SEO before you hit publish.

I doubt any other SEO would tell you this, but here’s the truth:
Not all your content has to be SEOtastic.

Here’s my process to figure out which posts to optimize for SEO, and which to publish without it.

Read More »
Stop doing this "best practice" for SEO now (it's hurting, not helping)

Alt Text for Images: Stop doing this “SEO best practice” (it’s hurting, not helping)

April 14, 2020

Because of the nature of SEO and how fast it evolves and changes, it can be hard to keep up with “best practices”.

Google (and the other search engine) algorithms change rapidly and dramatically. That’s a good thing, it makes the internet better, but it means that a lot of times, old content that we optimized in the past or best practices that we learned back in the day and are still using, might actually be hurting more than helping.

There’s one particular “best practice” that I see all the time when I’m optimizing old content on a client’s site, one that you should absolutely avoid.

Read More »
How to be more searchable (even if you invented your job title)

How to Be More Searchable (even if you invented your job title)

August 4, 2019

Whether you’re trying to get found on Google or on Instagram, being searchable is important.

Here’s the thing: making yourself “searchable” isn’t *just* about choosing the right words.

Or rather, the “right” words are almost always not the ones you think they’d be.

This is especially true for those of us online entrepreneurs who invented our job titles.

So how do we make ourselves more searchable if we created a job that previously didn’t exist?? (Especially when we totally depend on being found on the internet to support our businesses!) That’s what this post is all about.

Read More »