Claire Paniccia. Online entrepreneurship for brains that work differently
Attract the Best, Repel the Rest

How I Only Attract Right-Fit People & Feel Safe in My Business By Making My Values Explicit with a Requirements to Work With Me Page

🧲 Get it now for $9

one-time payment — yes, really!

You want to work with and attract people who share your values so that you feel safe in your business and so people feel safe in your offers...

And you know being transparent about your values is exactly what you need to achieve just that. 

 

The problem is…

😓 You don’t know if everyone has seen all the content you share in your IG Stories related to your values

😵‍💫 You have no idea what to put in a Values Statement page and it’s kind of intimidating and/or feels a little corporate-y

🧐 OR you have a Values Statement page, but have a sneaking suspicion that no one is seeing it

😬 You’re afraid of looking super self-righteous, but you’re not! You just want to be transparent!

😳 You know this is important and you want to lead with your values, but some part of you is still afraid of scaring people away and your business going under because of it

 

If you’re over there nodding and wincing, I’ve got some good news to share:

There’s a another (simpler!) way than posting about your values on IG or writing a Values Statement page — keep on reading!

Introducing...

Attract the Best, Repel the Rest

A short and sweet video training to help you make your values transparent and only attract right-fit people to your business (the ones who share your values!) — without spending a week creating a Values Statement page or sounding sanctimonious or stuffy.

With Attract the Best, Repel the Rest, you’ll:

  • Never again have to worry if that client is going to cancel if they find out you’re queer

  • Know for sure that even if you step away from Instagram (and therefore aren’t re-sharing social justice posts in your Stories anymore), your new people will for surer know what your social values are

  • Have more people enthusiastically giving you money because they know for sure what your values are (This happened to me! More and more people are preferring to give their money to values-aligned businesses!)
  • Communicate explicitly to prospective clients/customers with marginalized identities that you’re a safe(r) person for them to work with

  • Share your values explicitly, in a way that feels comfortable for you (no high horses around here)

  • Fill your business’s community with amazing people who share your values (and send trolls packing before they even get in the door)

  • Protect your energy while also maintaining your boundaries – your website will be maintaining them for you!

And the best part? You can get it for just $9.

🧲 Get it now for $9

What students are saying...​

Values were always something I wanted to *show* instead of tell in my business. But once I heard how Claire spoke about having their values explicitly written from a safety perspective when working with clients, my mind blew wide open.

Soon after taking this workshop I placed my values explicitly for the speaker application for my first digital event - and the feedback I’ve been getting just from how I’ve laid out the application itself (with my values front and centre) has been 🤯

I’m so excited to see anywhere and everywhere else I can place these values so I can have a clear message around who my work is and isn’t for.

If you’re looking to attract the most aligned people into your business with your values being the magnetiser, look no further than this workshop with Claire!
Mai-kee Tsang (she/her)
The Sustainable Visibility Mentor & Trauma Conscious Podcast Guesting Strategist
Screenshot of Facebook comment that says "Hey Claire, I just wanted to share that I got my first official feedback on the values requirement on my coaching page. Now, I don't know if anyone has had a negative reaction, but the woman I met with on Monday said it definitely made her want to reach out for a consultation. Thanks again for this brilliant idea!"

Transparency note: the rest of these are from students of other workshops/courses

What you'll learn inside Attract the Best, Repel the Rest

🌟 How & why I created my first Requirements to Work With Me page

🌟 Why this matters now (and is actually good for your business)

🌟 The Attract the Best, Repel the Rest mindset

🌟 How to structure/what to put on your Requirements to Work With Me page

🌟 How to share your values in a way that’s explicit and firm without being aggressive (unless that’s your vibe, which is fine too)

And we cover it all in just 38 minutes so you can make your values explicit in your business as quickly as possible.

🧲 Get it now for $9

👋 Hi, I’m Claire! (she/they)

Content marketing strategist for entrepreneurs who do things differently

My shirt says “I'm not procrastinating, I'm doing side quests” 😆

I’m also a queer, genderfluid person with ADHD, anxiety, chronic depression, and fluctuating energy levels, and an impulsive obsession with houseplants. 

I created the first version of my Requirements to Work With Me page back in 2020, in the midst of the BLM resurgence. It was my way of making where I stood clear and explicit.

Since then, people have only become even more values-driven with their purchases, especially when it involves high-ticket investments, learning from them, or ongoing payments, but even beyond that!

The longer I had my values up and explicit where anyone giving me money was sure to see them, the better and better I felt about it.

Every single high-ticket done-for-you client has let me know how much they loved that page. Many of them used the term “Hell yes!”

In addition to just LOVING the clients that I’ve worked with since then, it also gave me so much comfort in my business to be myself as a queer and nonbinary person.

Constantly having to come out to people (or wonder if they know) is fucking exhausting (iykyk). With this page, I never have to worry about that anymore! And honestly, it’s been a huge relief.

And if you’re worried about the “rest” that you’ll be repelling – in over 3 years of having this page, I’ve only ever gotten one (relatively polite) negative email. Which I think is amazing, all things considered!

Now, I’m pulling back the curtain on exactly how I put this page together, and the strategy and logic behind each decision I made in the process, so that you can attract the best-fit people, and repel the rest, too 🤗

FAOHAQs (Frequently And/Or Hypothetically Asked Questions)

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Going through Attract the Best, Repel the Rest itself will take less than an hour (all the videos added up only comes to 38ish mins). I kept it short and sweet so you can dive straight into creating your own Req to Work With Me page as fast as possible.

Actually writing and creating your own Requirements to Work With Me page will only take an hour or two! And once it’s created, it’ll start working for you right away

Yes, you absolutely do need to pay the bills, I totally get that and I won’t discredit that true, valid, very real material need. 

At the same hand, I also want to acknowledge the harm that can be done to you by working with someone who genuinely doesn’t share your values (especially if you’re someone with a marginalized identity).

A big part of why making these values explicit is to protect you from that experience. That’s one reason why I decided to do this in my own business, as a queer and genderfluid person.

But also I don’t want to remove your agency by telling you that you should prioritize that over paying the bills.

I totally recognize that it’s possible that the harm of not making that revenue could be greater than the harm of working with someone who doesn’t share your values. Only you know if that’s the case for you, and I absolutely respect that.

Everyone’s lived experience is different, and everyone’s priorities are different, and you have the right to make that choice for yourself.

You won’t need any extra apps or software to create this. As long as you have a website, and a page on that website where you share your offers (like an Everything Page or a Work With Me page or a Start Here page), this strategy will fold directly into what you already have built. 

If you don’t have a page like that, this could be your chance to create one!

For example, all my offers have their own unique sales pages. But my Requirements to Work With Me page was also my Start Here page, where I listed all my offers, and I linked to their individual sales pages from there.

Ooh way to go full Sherlock on me!

I used this strategy when my business was more focused on offering services.

Now that my business is more focused on courses and group programs, I don't have a Requirements to Work With Me Page.

BUT I've adapted the strategy for this new business model, and I plan to add a module to the course later this year to talk about that as well!

The course is broken up into short video lessons ranging from 2-10 minutes. All the videos have clean subtitles and playback speed control, as well as a detailed written version of the lesson alongside the video.

There's also a private podcast version of the course content, as well as the slides available for download.

If you're interested in the course and need an accommodation other than what I've listed here, please don't hesitate to email me at claire@clairepaniccia.com and I'll do everything I can to make it happen for you.

More accessible for one is more accessible for all!

If you go through the course and genuinely feel you didn’t learn anything new at all, and it’s within 14 days of your purchase, shoot me an email at claire@clairepaniccia.com and I’ll send you a full refund

Great! Shoot me an email at claire@clairepaniccia.com and we’ll chat!

Ready to make your values explicit in your business?

It’s time to only work with people who share your values and feel safe in your own business. It can be easy. And it can be quick — I’ll show you how.